10 AI features coming to iOS 18

In his latest Power On newsletter, Mark Gurman discusses Apple’s AI strategy. Apple’s focus will be on providing users with practical tools. The core iOS 18 apps, Safari, Photos, and Notes, will all get AI implementation.

Apple will use AI to deliver the following new features:

• Retouching photos.
• Transcription of voice messages.
• Suggested replies to emails and messages.
• Automatically generated emojis based on the content of the user’s messages, creating completely new and unique emojis.
• Improved search functionality in Safari.
• Faster and more reliable search in Spotlight.
• More natural interactions with Siri.
• A more advanced version of Siri designed for Apple Watch, optimized for ‘tasks on the go’.
• Smart summaries of missed notifications and individual messages, web pages, news articles, documents, notes and more.
• Developer tools for Xcode.

AI functions that require less processing power will run on the device, while more demanding functions will be run via the cloud. Apple also expects to be able to leverage its enormous user base.

Apple is expected to show off many of its AI capabilities at WWDC 2024.