‘RRR,’ ‘Karthikeya 2’ Leads Telugu Content Boom on ZEE5 Global

ZEE5 Global, a streaming platform specializing in South Asian content, has achieved significant success with its Telugu language offering.

On the eve of Telugu Language Day, August 29, the platform revealed that Telugu, alongside Hindi and Tamil, has become one of the top Indian languages ​​consumed by the global audience. The Oscar-winning ‘RRR’ has set new records as one of the most watched Indian films on the platform along with ‘Karthikeya 2’ and ‘Hanu-Man’. ‘RRR’ in particular has crossed language boundaries and is available in multiple language options for viewers around the world.

The platform has helped Telugu content gain popularity in markets like the US, UK, Australia and Canada. In the last year, Telugu viewers accounted for 25% of all non-Hindi content consumption on ZEE5 Global. The company also saw a 10% increase in viewership of Telugu content between the first and second quarters of this year.

Other notable titles include films like ‘Gaami’ and ‘Prema Vimanam’, as well as series like ‘Bahishkarana’, ‘Paruvu’ and ‘Maya Bazaar – For Sale’. Notably, ‘Paruvu’ emerged as the most watched non-Hindi series this year, while ‘Hanu-Man’ claimed the top spot for non-Hindi films in 2024.

Archana Anand, Chief Business Officer at ZEE5 Global, said: “At ZEE5 Global, we aim to bring South Asian regional languages ​​to a global audience, breaking down the traditional barriers between local and international content. The remarkable success of Telugu titles like ‘Paruvu’, the most-watched regional web series this year, and ‘Hanu-Man’, the most-watched regional film in 2024, demonstrates the power of regional stories on the global stage. We are excited about the future and are confident that Telugu and other regional content will reach new heights and further establish itself as we expand their global presence.”

ZEE5 Global offers content in 18 Indian languages, including Hindi, Punjabi, Gujarati, Telugu, Kannada, Tamil, Bengali, Malayalam, Marathi, Oriya and Bhojpuri, as well as six international languages.