The language of design: Amina Aranaz-Alunan’s unique vision of Alagang Wilcon

“Design is not just how it looks and feels. Designing is how it works.“

This philosophy, famously expressed by Steve Jobs, perfectly reflects the approach of Amina Aranaz-Alunan, a visionary in the world of design. In the latest episode of Alagang Wilcon, Amina shares her journey, insights and the innovative spirit that drives her work and why her name is sure to live on for a long time.

A pioneer in the field of design

Amina Aranaz-Alunan’s career is synonymous with the power of creativity and the importance of pushing boundaries. As creative and executive director of Aranaz, a bag and fashion accessories brand, and co-founder of the SoFa Design Institute, she has redefined the way we perceive interior spaces. Her designs, created in collaboration with TransPhil, seamlessly combine traditional elements with modern aesthetics, creating environments that are both timeless and contemporary.

From fashion to interior design

Amina’s journey started in the fashion industry with her critically acclaimed bag brand Aranaz, a proud brand of the mother-daughter trio. Her ability to combine traditional Philippine craftsmanship of female weavers with modern design quickly set her apart. This innovation, combined with the desire to create a niche space in the ethos of design, immediately brought her and the local brand global recognition.

Aranaz’s genius for fashion is then extended to interior design, where Amina’s talent continues to shine. Her keen eye for aesthetics and craftsmanship transitions seamlessly into creating captivating spaces. In both areas, fashion and interior design share the same vision: creating something from nothing. Amina brings her creative talent to life, transforming empty spaces into beautifully curated environments that reflect her unique style with the help of her trusted construction partner, Wilcon Depot.

Designers as inventors

In Alagang Wilcon, Amina shares her belief that designers are a bit like inventors. She emphasizes the importance of originality and creativity, and pushes the boundaries of creating uniqueness as a way to create culture. In both the field of fashion and interior design, Aranaz is able to create intangible, tangible things. Aranaz bags, made from raw materials, can be turned into fashionable pieces, and Aranaz Casa houses are built brick by brick, combining separate things to become one and functional whole.

At Aranaz Casa, Amina’s innovative projects are a reflection of her inventive mentality. From integrating local crafts into modern interiors to creating multifunctional spaces, her work is a celebration of live in your spare time.

Mentor and icon are a true testament to quality and social responsibility

Amina’s impact extends beyond her projects. She is also the co-founder of the SoFA Design Institute and plays a crucial role in mentoring the next generation of designers. Her commitment to education and passion for nurturing new talent is evident in her work at the institute, demonstrating her commitment to sharing her knowledge and inspiring the country’s young designers.

In a recent collaboration between the SoFA Design Institute and Wilcon Depot, Amina’s belief in quality products is brilliantly showcased. The restrooms at SoFA’s Rockwell campus feature different brands of water closets in each room, each designed with a unique concept. This collaboration emphasizes Amina’s innovative approach and proves her confidence in Wilcon Depot products.

Amina shares these valuable insights into design and creativity at Alagang Wilcon. Together with sister duo Ivy and Cynthia Almario, Amina discusses how to balance creativity with functionality – the core of what design is really about.

Watch her episode of Alagang Wilcon here:

For more information about Wilcon, visit www.wilcon.com.ph or follow their social media accounts Facebook, Instagram And TikTok. You can also subscribe and connect with them Viber community, LinkedInAnd YouTube. For questions, please contact the Wilcon Depot Hotline at 88-WILCON (88-945266).

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