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Area Pre-Fall 2024 Collection | Vogue



Ten years later, Area’s Piotrek Panszczyk has developed his collection into an exact formula: a group of great new jeans, a hip print and crystal-embellished, party-ready pieces that are sexy but never basic, thanks to their interesting manufacturing. And yet the results are always unexpected, because of the belief in creative experiments that always push an idea beyond its usual limits.

Pre-fall found Panszczyk and his team thinking about romance and femininity. “On the one hand, we had hearts and we looked at things like broderie anglaise and fabrics that feel super feminine, light and summery. And on the other hand, we had a lot of references to leather bikers and we tried to merge these two worlds,” he explained. “So we made a heart motif and laser cut it on bonded leather.” It was especially successful when applied to a classic biker jacket, which he paired with a flowy A-line ruched skirt and laser-cut leather leggings (his version of fishnet tights). Together, the pieces were a low-key tribute to Azzedine Alaïa, and perhaps that’s why they seemed destined to end up with one of the many pop girls releasing records and touring this summer. But it’s easy to see the pieces themselves, especially the jacket, which has a long life in the closets of our common folk.

Denim had a light stonewash and a pure blue hue, and the season’s It style was a wide-leg jean in both washes with an intarsia heart motif down the front of the leg, reminiscent of those braided jeans from the 1990s eighty. but inflated. Indeed, there was an undercurrent of the decade in the collection as a whole, especially in the technicolor heart-and-flower print, inspired by American print designer Ken Scott, which appeared on slim-fitting disco trousers, cycling shorts and an oversized moto jacket with a denim finish. Elsewhere, the floral print was turned into 3D flower pins, like the ones Carrie Bradshaw popularized in the 1970s, decorated with hand-carved hearts with feathers.

A micro dress adorned with teardrop crystals (“When you put them together, they make a heart”) stood out for its intricate simplicity, and a tiny bandeau top version with the same embellishment, paired with wide-leg jeans with two (also embellished) slits on the upper legs, gave a feeling of carefree youth.