Blake Lively has once again captured the world’s attention, this time with a stunning display of floral fashion during the promotional tour for her highly anticipated film ‘It Ends With Us’. The actress, known for her impeccable style, has transformed into a real-life Serena van der Woodsen, albeit with a garden-inspired twist. As the summer heat continues, Lively’s garden-inspired looks offer a fresh take on seasonal style.
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A floral fashion extravaganza
Blake Lively’s promotional wardrobe has been a masterclass in elevated elegance. The actress has created a captivating floral fantasy that complements the film itself. The carefully curated outfits not only highlight her brilliant take on style but also generate a lot of buzz for the film, on par with other style icons Margot Robbie And Zendayawho embraced specific themes for their film promotions.
From the moment Blake Lively stepped out in Dauphinette NYC’s breathtaking sleeveless midi dress, emblazoned with multicolored feathers, it was clear this promotional tour was going to be a fashion extravaganza. The subtle yet shimmering floral patterns, paired with the sky-high Louboutin heels and glamorous earrings, created a bold and sophisticated look. It was a statement of intent, signaling that Lively was ready to dominate the fashion scene.
Blake Lively: The queen of intriguing fashion
To hear Lively tell it, her outfit choices go deeper, acting as armor and a source of comfort when she’s in very public situations. “I’m a pretty shy person, so when I go somewhere I tend to pick a character,” she recently told PEOPLE while promoting her debut hair care line, Blake Brown. “It’s like, ‘Which Spice Girl am I today? Or which character from Sex in the City?’ “
For example, at the 2024 Super Bowl, she opted for a red Adidas tracksuit with tapered pants and pointed-toe stiletto heels while attending with her friend. Taylor Swift. She styled the ensemble with stacks of Tiffany & Co. jewelry. “I don’t think I was supposed to wear all that jewelry together.” she jokes and adds: “As I style myself, I thought, what is the kind of character that allows me to go out and do something that brings a lot of stimulation and attention? [like the Super Bowl]…what is the entrance?”
A new Blake for every season and every promotion
The actress has turned method dressing into an Olympic sport. The mother of four practically invented the sartorial cosplay trend that has now become a popular fashion flex for industry It girls promoting new projects. (Hello, Margot Robbie as Barbie and Zendaya’s tenniscore promo tour for Challengers.) “I’m so excited that method dressing is a thing now because years ago when I did A Simple Favor, people were like, ‘Why do you dress like your character?’ Why are you wearing a suit?’” she says, referring to her 2018 promotional tour for the Paul Feig film to which she has just filmed a sequel.
“And I was like, because we don’t have any marketing money to promote this movie. It’s a small movie and the only thing people pay attention to during these junket interviews are the fashion shots, so if I only wear men’s suits, people will say, ‘Why does she only wear suits?’ And then they say, ‘Oh, because she’s in a movie wearing men’s suits.’ It’s a marketing hack to try to get people to pay attention to our film. And it worked.”
Nothing showed off her fashion sense better than the custom crimson Versace catsuit she wore as Lady Deadpool to cosplay alongside Gigi Hadid for the NYC promo of Marvel’s ‘Deadpool and Wolverine’. “I had a theme, I had an angle, and all the embroidery on the catsuit was flowers, so I was still paying tribute to Lily,” she makes mention of her double method move, simultaneously celebrating Deadpool and her promo tour for the highly anticipated ‘It Ends with Us’, where she steps out in a parade of floral looks as a nod to her character, florist Lily Bloom.
(Blake Lively is known for her signature long “bronde” locks. She recently launched an eight-product hair care line after seven years of hard work).
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A new fashion trend?
Blake’s embrace of floral fashion has the potential to influence trends. Summer is traditionally associated with floral prints, but the actress has taken the trend to new heights. Using bold colors, unexpected silhouettes and luxurious fabrics, she has redefined what it means to wear flowers.
We’ll likely see a surge in floral fashion in the coming months as people try to emulate Blake Lively’s style. Designers can also be inspired to create their own floral collections, incorporating elements of Lively’s signature look.
Inspiration for summer style
Blake Lively’s summer style offers priceless inspiration for fashion lovers. Her look shows how to elevate everyday pieces with thoughtful styling. For example, a simple floral dress can be transformed into a red carpet-worthy outfit with statement accessories and impeccable styling.
By embracing the floral trend, Lively has shown us that summer fashion doesn’t have to be boring or predictable. Her bold and confident approach to style encourages women to experiment with different patterns, colors and silhouettes.
The impact on summer fashion
Lively’s floral fashion choices are already making waves in the fashion industry. As a style icon with a huge following, her influence is undeniable. By showcasing the versatility and elegance of floral prints, she has reignited interest in this classic summer trend.
Blake Lively’s recent play on floral style is already challenging us to find new ways to wear blossoms. Whether you’re having a summer wedding, a garden party or just doing some shopping, Lively’s floral fashion offers something for everyone. By getting creative with petals, just like Lively, you can create beautiful summer looks that are both stylish and comfortable.
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