CAA signs French format producer Dreamspark

CAA has signed French format producer Dreamspark for representation.

Based in Paris, Dreamspark was founded in 2022 by producer Moe Bennani and tech entrepreneur Julien Muresianu.

Dreamspark is the first manufacturing company to integrate AI and data analytics into its core operations, which it uses to improve format creation, sales strategies and executive production.

Just two years after launch, Dreamspark has already sold three original unscripted shows and has other formats in development. Games already sold include social experiment game show “The Power,” a co-production with Studio 89 that launched April 1 on French network W9. The show sees 13 celebrities take part in a strategy game in which an unknown member of the group is the Power. Player, allowing them to control the others.

Dreamspark is also behind “Poker Society” for Winamax TV (Youtube), in which social media stars and celebrities with over 50 million followers are taken to an abandoned warehouse where they must use their poker skills to compete for a prize of € 100,000. Season 1, which launched in January 2024, was viewed over two million times and had a retention rate of approximately 50%. Season 2 is currently in pre-production.

Other formats, including the primetime game show ‘HotSpot’, are in development and deals are being discussed on the French market MIP TV.

Bennani, who worked at Talpa and Eighteen Seven Entertainment before co-founding Dreamspark, has created and produced more than twenty unscripted programs, which have been launched across Europe. His portfolio includes talent shows such as ‘Het Perfecte Beeld’ and ‘Geheime Duets’ by RTL 4, adventure programs such as ‘SOS’ and cooking programs such as ‘The Best Family Recipe’. He has also worked on Netflix’s ‘Until Dawn’ and SBS6’s ‘Split Screen’.