ChatGPT mobile app revenue saw its biggest spike yet following the launch of GPT-4o

Consumer demand for the latest AI technology is increasing. The launch of OpenAI’s latest flagship model, GPT-4o, has now led to the company’s biggest ever revenue increase on mobile, despite the model being available for free on the web. GPT-4o, launched last Monday, can process text, voice and video and delivers real-time responsiveness and a range of emotional voice options, making it a much more powerful model than what was previously offered. This tech innovation is also forcing more users to upgrade to OpenAI’s paid plan, according to new data from app intelligence firm App figures.

Although OpenAI said GPT-4o would be offered to users on the free tier, that promise did not extend to users of the ChatGPT app on mobile. Instead, mobile users are forced to upgrade to the $19.99 monthly subscription, ChatGPT Plus, if they want to experiment with OpenAI’s latest launch.

This strategic decision is driving increased demand for subscriptions among mobile users and has now led to the largest revenue spike OpenAI has ever seen on mobile devices.

Notes Appfigures, ChatGPT mobile app net revenue, first rose 22% on the day of the GPT-4o launch and continued to grow in subsequent days. On Tuesday, net sales topped $900,000, nearly double the app’s daily average of $491,000. (The net revenue figure is calculated after Apple and Google collect their commission.)

Before that, the second biggest spike in ChatGPT was in April, but it was much smaller: just an abnormally high sales day, not a huge jump.

Last week, Monday through Friday, mobile app ChatGPT earned $4.2 million in net revenue across both the App Store and Google Play. found it, which represents the biggest sales spike the app has seen to date. The increase in sales indicates that there is real consumer demand to try out the latest AI experiments, especially on mobile, even if it is more expensive than a Netflix subscription.

Apple’s App Store contributed the largest share of new revenue at 81%, and the US was its largest market, accounting for $1.8 million in revenue. Other top countries also included Germany ($282K), Great Britain ($212K), Japan ($210K), France ($147K), Canada ($134K), Korea ($123K), Brazil ($117K), Australia ( $102K) and Turkey ($89K).

Moreover, the revenue trend does not appear to be slowing down yet and may even continue or even increase, the data shows. Stay tuned.