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Discover the TOP 4 travel trends for summer 2024, according to Google

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Discover The TOP 4 Summer 2024 Travel Trends, According to Google

The tourism industry around the world has experienced accelerated growth in the past two years. However, this trend is about to explode further due to a series of special events in 2024.

This year, summer travel trends have been heavily influenced by international sporting competitions and cultural events scheduled in the coming months Google trends.

Other interesting travel trends include the quest for luxury travel, the use of AI tools and greater environmental awareness when deciding which destinations to visit and how to do so. Let’s see.

1. Traveling to multiple countries

Various sources have reported for months that travelers are planning their summer vacation around international sporting events or pop culture activities such as concerts with world-famous singers.

Take for example the Summer Olympics in France, the UEFA European Championship in Germany and the 2024 Louis Vuitton 37th America’s Cup in Barcelona, ​​Spain.

According to Euromonitor, tourism leaders in these countries are reporting a 15% increase in travel package sales.

“We are already seeing a significant impact on booking behavior within our platform. All.com, with Americans and Brits most interested in sports travel. Particularly for the Olympic Games, we are experiencing an increase in hotel bookings across France for the first week of the event, with Paris and Marseille currently leading the way,” said Mehdi Hemici, Chief Loyalty & E-Commerce Officer of Accor Group.

Travelers are also flocking to countries hosting Taylor Swift’s Eras Tour. Other artists are also followed around the world.

2. Need for -affordable- luxury


Travelers are eager to partake in luxury travel experiences. However, they don’t want to pay more than necessary.

This conclusion was reached after analyzing data from powerful tools such as Google Trends.

In recent months the search for “best‘ has the search for ‘cheap.”

This may fool you into believing that tourists want to travel to the “best” hotels, beaches or destinations regardless of price, but that is not the case.

Expedia sheds light on what’s going on. According to the global travel organization, there has been a significant increase in the number of searches “destination dupes.”

If you haven’t visited TikTok, these are destinations that offer all (or almost all) the trappings of a luxury destination, but at a much more affordable price.

For example, people are willing to exchange Seoul for Taipei or Sint Maarten for Curaçao.

“Places like Palermo, Taipei, Curaçao and Québec City are really interesting [dupe] destinations from the annual list for 2024,” says Melanie Fish, chief trend tracker for Expedia Brands.

Tourists are also willing to pay up to 54 percent more for upgrades in luxury accommodation and transportation.

There has been an interesting increase in the use of IA tools to plan trips, organize tourist activities and even save a few dollars.

Apps like Hopper are used to find the best discounts on hotels. Other AI-powered tools, such as Google Maps and Google Lens, help travelers plan their trips and tours.

Travelers also use “Layla” to find out where to go, plan a route, book their hotels and flights and save some money.

4. Travel consciously

Trying to reduce the carbon footprint is also becoming a popular travel trend. To do this, countries and tourists work together to make this possible.

A significant number of travelers choose to book train tickets instead of airline tickets. In the past twelve months, this type of travel has grown by as much as 35 percent.

Italy is leading this trend with a 220% increase in cross-border train travel.

It also helps that countries like France have banned short-haul flights. Spain and Germany are considering introducing similar laws, but have for now decided to offer significant discounts on train tickets to discourage air travel.

Travelers, for their part, have discovered that by taking overnight train trips in Europe they can save on hotel costs.