Grijp PH Country Head Grace Vera Cruz named Business Leader of the Year at Women Leading Change Awards Asia-Pacific

Grace Vera Cruz, Country Head from the Philippines, was named Business Leader of the Year this year Campaign Magazine‘s Women Leading Change Awards Asia Pacific. The awards ceremony recognized Grace’s pivotal role in achieving and sustaining the strong growth momentum of the leading super app in the Philippines post-pandemic.

Under Grace’s leadership, along with Grab Philippines’ all-Filipino leadership team, the super app grew its presence in more than 100 cities nationwide. This growth has been instrumental in promoting more balanced regional development, mainly through the introduction of GrabCar and GrabFood in more areas in the Visayas and Mindanao regions – with offerings tailored to the needs of local communities.

As Grab continues to expand its presence, its economic contributions have consequently grown significantly. A recent study by the Center for Research and Communications (CRC) of the University of Asia and the Pacific (UA&P) found that every peso spent on Grab generates an additional Php 3.42 for the economy, making the remarkable economic multiplier effect of the platform emphasized. The activities on Grab also translated into an estimated GDP contribution of Php37 billion to Php165.6 billion between 2019 and 2021.

Guided by her North Star in creating a positive and meaningful impact in her lives kababayansGrab Philippines will continue to focus on creating affordable product solutions such as GrabCar Saver and GrabFood Saver Delivery, and generating viable livelihood opportunities for Filipinos. A recent UA&P-CRC study found that the Grab platform reduced unemployment by 1.1% to 1.6% between 2019 and 2021. This aligns with Grace’s focus on driving Grab’s role as a key driver of the Philippines’ economic growth.

Grace is joined by women leaders in other categories, including Fintech Woman Leader Geraldine Wong of GXS Bank in Singapore, CEO of the Year Kate Bayona-Garcia of Publicis Groupe Vietnam and Young Business Leader of the Year Melody Laogan of Initiative Philippines.

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