HBO Launches ‘Raise Your Banner’ Poster Generator

Green or black? And one dragon – or two?

Ahead of the June 16 premiere of “House of the Dragon” Season 2, HBO is inviting fans to pledge their allegiance to Rhaenyra’s Black or Alicent’s Green faction with an AI-enabled digital poster depicting themselves as a Westeros character on one side of the screen. impending civil war in the House of Targaryen, called the Dance of the Dragons.

HBO’s “Raise Your Banners” digital character poster generator for “House of the Dragon” (op raiseyouurbanners.com) will be available worldwide from June 10 through the season 2 finale on August 4.

The site allows users to take a selfie and choose their side, Green or Black. The system then generates a poster of them as a Westeros character, along with their chosen side’s banner in various environments. Users can add one or two dragons, or tap the ‘change yourself’ button to generate more character posters. They can then save their favorite image and share it on social media or elsewhere.

Plus, you can switch sides as Season 2 of “House of the Dragon” unfolds. The site will feature a weekly leaderboard showing which of the Green or Black Councils is currently ruling.

The hope, of course, is that the posters created by “HOTD” fans will fuel the drive-tune for Season 2 of the “Game of Thrones” prequel. The new season of “House of the Dragon” officially marks the start of the Targaryen Civil War, as political factions battle for control of the Iron Throne. On one side is Team Black: Princess Rhaenyra Targaryen (Emma D’Arcy), Prince Daemon (Matt Smith) and their forces on Dragonstone. Team Green in King’s Landing is led by Alicent Hightower (Olivia Cooke), with her father Otto (Rhys Ifans) and her children King Aegon (Tom Glynn-Carney) and Prince Aemond (Ewan Mitchell). Young King Aegon doubles down on his claim to the Iron Throne, which his half-sister Rhaenyra considers her birthright.

The ‘House of the Dragon’ Raise Your Banners fan experience was developed by HBO’s Digital Innovation group and created in partnership with digital marketing company Media.Monks. The poster generator debuted on June 3 at the season 2 world premiere in New York.

“We’re excited to combine our love of Westeros and the latest technology to give fans new ways to immerse themselves, or, in the case of our poster generator, a few different versions of themselves,” said Michael Hagos, senior director of creative marketing for HBO and Max. “By giving fans the opportunity to see themselves (potentially) riding a dragon if they are willing to choose a side in the Green vs. Black conflict, we are taking the ‘battle’ to social media, sparking healthy debate and reignites the struggle. our uniquely passionate fanbase worldwide as we enter the ‘House of the Dragon’ summer.”

“House of the Dragon” is set 200 years before the events of “Game of Thrones” and is based on author George RR Martin’s “Fire & Blood,” which chronicles the history of House Targaryen. Season 1 followed Rhaenyra in her struggle to be named the chosen heir of King Viserys I (Patty Considine) and the lead-up to the War of Succession between the Targaryens.

Returning cast for season 2 of the fantasy drama series includes Emma D’Arcy as Rhaenyra Targaryen, Olivia Cooke as Alicent Hightower, Matt Smith as Daemon Targaryen, Ewan Mitchell as Aemond Targaryen, Eve Best as Rhaena Targaryen, Rhys Ifans as Otto Hightower, Steve Toussaint as Corlys Velaryon, Fabien Frankel as Criston Cole and Tom Glynn-Carney as Aegon Targaryen.