Today, Nvidia dominates the graphics industry.
Until recently, Nvidia wasn’t really a household name outside of Silicon Valley or Wall Street. But times have clearly changed for the Santa Clara, California-based tech company with the easily mispronounced name. In a growing number of technologies and gadgets, small chips from Nvidia are playing an outsized role in our lives. And thanks to the explosion of artificial intelligence, perhaps our future too.
But before Nvidia became the world’s most valuable chipmaker, the $3 trillion company had a more modest profession: making graphics cards for video game consoles. In the Bloomberg Originals mini-documentary How Nvidia Changed the Game, we reveal how a giant tech company that captivated investors became so big seemingly overnight.
Nvidia didn’t have a great day on Wednesday (or today, for that matter) — not because its $32.5 billion third-quarter revenue forecast was somehow terrible, but rather because it didn’t upset analyst expectations. None of the Wall Street hand-wringing that followed, however, detracts from the story of how the company managed to succeed thanks to an incredible bit of long-term planning.
Today, Nvidia dominates the graphics industry. But when it started in the 1990s, it was just one of many early-stage tech companies with similar ideas. Chief Executive Officer Jensen Huang chose to focus on an area where there was a lot of money to be made: video games. While he used the cash flowing in to fund Nvidia’s research and development, he leveraged the company’s accelerating chip technology to expand into a broader range of products and industries.
In How Nvidia Changed the Game, Bloomberg Originals shows how this strategy ultimately placed Nvidia at the heart of twin revolutions in cryptocurrency and, most importantly, artificial intelligence.
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