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Is Black Rifle Coffee Company liberal or conservative?




Is Black Rifle Coffee Company liberal or conservative?

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Black Rifle Coffee Company has run into trouble with conservatives following social media posts suggesting the company or its employees donate to Democratic organizations.

The company has been accused of making political donations to left-wing PACs that do not necessarily support its pro-Second Amendment and right-wing image.

Some conservative social media personalities called for a boycott and even compared the company to Bud Light.

“Dear America” host Graham Allen has entered the debate and defended the company, suggesting those political donations came from company employees, not front-office types running the show.

“Do your own research and be better than the left!” he implores listeners.

“This is what a lie looks like,” Allen says, noting that screenshots of some of the donations that have angered the right omit the names of donors.

“If you think Black Rifle, a company with over 900 employees, I can tell you with certainty that 98% of Black Rifle donates red.”

“But I can also tell you this: You cannot legally dictate who an individual donates to or votes for,” he adds. “Period of time.”

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Does Black Rifle Coffee Deserve a Boycott?

Allen makes a convincing argument. That’s why The Political Insider took a look at donations from a certain executive, founder and CEO of Black Rifle Coffee Company, Evan Hafer.

A vast majority of Hafer’s donations have gone to the Republicans, although the Republicans are of the Dan Crenshaw variety. It appears he made a small donation to Barack Obama in 2008 when he was a Defense Department employee.

Overall, the company’s past political donations have been, as Allen states, overwhelming to Republicans.

Community Notes added a fact-check to the image shared on social media accusing Black Rifle Coffee of donating to Democratic causes, noting that it is an excerpt from a much larger database of contributions from employees supporting more varied efforts to show.

Another issue facing Black Rifle Coffee Company concerns their response to the Kyle Rittenhouse case. That case was a slam-dunk situation for people with a conservative temperament.

Rittenhouse was attacked by three men, some with… serious criminal backgrounds, during a serious revolt. The teenager turned the tables by exercising his right to self-defense instead.

But Black Rifle Coffee Company distanced itself from him in the eyes of right-wing critics. And some conservatives haven’t forgotten.

“Our goal is not to profit from tragedies,” the gun-themed coffee company’s CEO said. “It is not our intention to profit from this event. We have no interest in collecting one dollar of this. It is ethically inappropriate for us to do so, or even give the impression of doing so [of profiting].”

The company would later attempt to clarify their position, but for some the damage had already been done.

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The counterpoint

Prior to the online campaign to portray Black Rifle Coffee as a liberal company deserving of the Bud Light treatment, they were treated by most conservatives as sympathetic to their causes.

In 2017 they gained national fame. At the time, BRC employed about 50 people but committed to hiring 10,000 veterans. The measure was intended to protest Starbucks’ promise to hire 10,000 refugees.

The company was founded by veterans and has strong ties to the military community. In 2018, more than half of the staff were former military personnel.

Many of the products feature firearms and patriotic imagery, which appeals to a conservative audience.

The company has been endorsed by Fox News host Sean Hannity and Donald Trump Jr. They even sold “Make Coffee Great Again” products at one point.

What do our readers think of this ongoing debate? What do you think of Black Rifle Coffee’s political leanings? Or their coffee for that matter?

Take our survey and let us know:

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