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Jaguar joins its rivals in delaying full electric transition with continued production of F-Pace



Despite previous commitments to transition to an all-electric marque by 2025, Jaguar has announced plans to prolong the production of internal combustion vehicles well into next year.

Despite previous commitments to transition to an all-electric brand by 2025, Jaguar has announced plans to extend production of combustion engine vehicles well into next year.

The decision comes amid sluggish demand for zero-emission vehicles and recognition that maintaining profitable conventional lines is essential to financing the electrification transition.

Although Jaguar initially positioned itself as the ‘Tesla of the West Midlands’ with its ambitious electric-only promise, the reality is different. Although five petrol and diesel models will be discontinued this year, production of the popular £50,000 Jaguar F-Pace will continue until 2025.

This strategic shift mirrors recent moves by other British luxury car makers. Bentley, which previously aimed for full electrification by 2030, will continue to produce plug-in hybrids for a few more years. Aston Martin has also delayed the launch of its electric cars by two years, with executive chairman Lawrence Stroll recognizing the continued relevance of hybrids until at least the mid-2030s.

The decision to expand production of the F-Pace underlines its importance within the Jaguar range, which represents over a third of the brand’s annual sales. Despite the industry’s increasing focus on electric vehicles, F-Pace sales have increased by a remarkable 22 percent this year.

As part of Jaguar Land Rover, the company remains committed to launching three fully electric cars from next year, although specific details are scarce. The first vehicle is expected to be a luxury four-door GT or grand tourer model, which will compete in the same segment as the Audi e-tron GT quattro and the upcoming BMW i4, with a price tag of over £100,000.