Jerry Seinfeld roasts Netflix movie Unfrosted during weekend update

Jerry Seinfeld joined the “Saturday Night Live” Weekend Update to joke about his press tour for his Netflix movie “Unfrosted,” which chronicles the Pop-Tart origin story.

Colin Jost introduced Seinfeld as a “guy who did too much press” for his Netflix film, which also marked Seinfeld’s directorial debut. When Seinfeld came on the show, he acted like he wasn’t sure where he was.

“Where am I exactly? Is this a podcast?” he asked Jost.

Jost explained to Seinfeld that he is live on “SNL” and has seen him “all over” doing promo for his Netflix movie. When asked how much press is too much, Seinfeld replied, “You won’t know until someone who cares about you shows you a video package and you see yourself with people with these names like Hoda, Mo Rocca, Chanel, Vlad.”

“I know I can’t undo all the press I’ve done, but I want to help other people. If you struggle with the press, you are not alone. I’m talking to you, Ryan Gosling,” he continued. “When I started writing press for ‘Unfrosted,’ I was just like you. Funny, clever. Now look at me. Do you think this is how I wanted to spend my 26th birthday? But you can get clean.”

The sketch ended with Seinfeld accepting a call from Univision and starting another round of press, telling Jost to look for him on “The Kelly Clarkson Show.”

“Unfrosted” began streaming on Netflix on Thursday to mostly mixed to negative reviews. In addition to directing, Seinfeld wrote, produced and starred in “Unfrosted” as a Kellogg’s employee who created the Pop-Tart. The film also stars Melissa McCarthy, Jim Gaffigan, Hugh Grant, Amy Schumer and more.