Jon Stewart Reveals the Biggest ‘Bulls**t’ You’re Seeing Right Now

Daily Show host Jon Stewart set corporate America on fire Monday night with performative campaigns during Pride, as they try to use the rainbow to market themselves as companies with values.

It’s just that many of them—from Target to Budweiser—are quick to walk away from those same values ​​when faced with pressure from outraged voices on the right.

Stewart said the same thing was happening with diversity campaigns, as companies launch feel-good publicity efforts in the media calmly cut back about behind-the-scenes DEI initiatives.

“They stand behind their values,” he said. “Sometimes for a few months.”

Stewart had a special message for those companies.

“Stop!” he said. “We don’t need all this.”

He also said it’s just as performative when companies succumb to conservative pressure.

“And besides, for those on the right who want companies to just ditch the woke performance and go back to old-fashioned patriotic values?” he said. “That’s all nonsense. For God’s sake, SpaghettiOs said we shouldn’t forget Pearl Harbor.”

He urged Americans to pull out all the stops.

“Why do we allow ourselves to worry about whether giant multinational corporations are pro-gay or have traditional American values?” he asked. “Because companies have only one value: shareholder value. That’s all they have.”

Budweiser, he noted, markets red, white and blue, but is owned by a Belgian-Brazilian conglomerate. Dove, which has for years championed body positivity in its marketing, is owned by the same conglomerate that owns Ax body spray “and their decades-long commitment to fucking everything that moves.”

“There’s nothing companies do that doesn’t serve their bottom line,” he said. “Let’s stop pretending that a company can be woke or woke, patriotic or unpatriotic.”

He said companies simply need to “live their truth as profit hunters Patrick Bateman psychopaths they are” and shared an overly honest company that these companies could take advantage of.