New designers shine at the JCA London Fashion Academy Showcase

Today marks a major milestone in the careers of four emerging designers, as they debut their collections at the JCA London Fashion Academy’s prestigious Undergraduate show.

The event will be held on the Boston Manor House campus and promises to be a celebration of innovation, sustainability and mental health awareness in fashion.

TAYLA-LILY from Tayla bracket introduces a genderless streetwear brand that explores mental health themes through oversized silhouettes and comfort-oriented designs. Brace’s collection is inspired by Japan’s Aokigahara Forest and reflects its haunting beauty and poignant stories. “The Aokigahara Forest is shrouded in darkness, but I saw the beauty in the forest itself. I resonated with its complexity and wanted to honor that,” Brace said. Her collection features unique elements such as ribbon details and puppet-inspired eyelets, all carefully crafted using traditional Japanese ink drawing methods.

REELL by Jazzy Newnham brings a performance-oriented menswear collection that combines historic fabrics, music and fishing. Newnham’s designs emphasize comfort, inclusivity and sustainability, using upcycled materials and Harris Tweed®. “Reminiscing on nostalgic memories is something everyone can relate to. This collection means a lot to me because I have reinvented a family hobby, fishing, into the fashion world,” says Newnham. The collection, supported by Harris Tweed®, consists of functional and stylish pieces such as tweed track pants and a coat made from fishing tents.

ALLANDRÉ by Andreea Pirlog presents tailor-made luxury garments and accessories, with a strong focus on authenticity, quality and ethical sustainability. Pirlog’s debut collection integrates Japanese pattern-making techniques with Western tailoring, using luxurious materials such as Italian nappa leather and French silk organza. “My first collection is dedicated to raising awareness about mental illness, specifically targeting individuals in the fashion industry,” Pirlog emphasized. Her collection features intricate designs and unique digital prints, with sponsorship from Pineider expanding the accessories line to include premium leather.

Demi O’Shea by Demi Colton O’Shea presents a progressive brand specializing in custom fashion and accessories with 3D printing innovation. O’Shea’s collection prioritizes sustainability and ethical craftsmanship, using biodegradable materials and offering personalized services. “Demi O’Shea offers ethical, tailor-made fashion with 3D printing innovation, sustainably elevating style,” O’Shea explains. Combining vibrant hues and premium fabrics, the collection showcases the potential of 3D printing in creating timeless and eco-friendly fashion pieces.

Each designer brings a unique perspective to the JCA London Fashion Academy showcase, highlighting the institution’s commitment to nurturing talent and promoting innovation. As Professor Jimmy Choo’s mentorship continues to inspire these young creatives, the future of fashion looks promising, with a strong emphasis on sustainability, mental health awareness and ethical practices.