OpenAI and Condé Nast partner to display content from Vogue, The New Yorker and GQ in AI-powered search

OpenAI, the company behind the widely known AI chatbot ChatGPT, has announced a major partnership with global magazine giant Condé Nast.

The multi-year agreement will see content from iconic publications such as Vogue, The New Yorker and GQ appear on OpenAI’s platforms, including the recently launched AI-powered search engine SearchGPT.

The deal marks the latest in a series of collaborations between OpenAI and major media companies, and reflects the growing demand for high-quality content to train and improve AI models. While some media organizations, such as The New York Times and the Chicago Tribune, have pushed back against these developments and even taken legal action to protect their content, Condé Nast has taken a collaborative approach.

While the financial details of the agreement have not been disclosed, the partnership is poised to bring benefits to both parties. Brad Lightcap, Chief Operating Officer of OpenAI, emphasized the importance of maintaining accuracy, integrity and respect for quality journalism as AI becomes increasingly important to discovering and delivering news. “We are eager to work with Condé Nast and other news publishers to ensure that AI supports, rather than undermines, the values ​​of quality reporting,” Lightcap said.

For Condé Nast, this partnership provides a way to alleviate the financial pressures that traditional media faces in the digital age. Roger Lynch, CEO of the company, noted that the deal with OpenAI will help offset the revenue challenges caused by the rise of social media and digital platforms. “Our partnership with OpenAI is beginning to capture some of that revenue, allowing us to continue to protect and invest in our journalism and creative efforts,” Lynch said.

The partnership follows OpenAI’s launch of SearchGPT, an AI-powered search engine currently in the prototype phase. OpenAI has gathered feedback from its news industry partners to refine the platform, which is expected to play a key role in the future of web search.

The rise of AI-powered search technology is being closely watched by industry analysts, who see it as a transformative force in the way information is accessed online. Google, the dominant player in the search market, has also quickly integrated AI tools into its products to maintain its leading position.

However, the shift toward AI-generated responses in search engines has raised concerns among news media companies, which rely heavily on search traffic for both audiences and revenue. The BBC, for example, has taken steps to prevent its content from being used without consent by AI companies, while also exploring how generative AI could increase value for its audience.

As the digital media landscape continues to evolve, partnerships like the one between OpenAI and Condé Nast are likely to become more common, presenting new opportunities and challenges for both the technology and media industries.