Entertainment
Scooter Braun is officially saying goodbye to music management after 23 years
Scooter Braun officially retired this week after a whopping 23 years in the industry.
June 17, 2024, published at 11:00 am ET
Scooter Braun officially retired from music management this week after a whopping 23 years in the industry, RadarOnline.com can report.
In a surprising development, just a year after Braun unofficially stepped back from managing top artists such as Justin Bieber And Ariana Grandehe announced on Monday that he would officially step down as manager.
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Braun announced on Monday that he is officially stepping down as manager.
Instead, Braun revealed that he would now focus on being CEO of HYBE America – the company he sold his Ithaca Holdings business to in 2021 – and on concentrate on his family.
“23 years ago, a 19 year old boy started managing an artist named Cato in Atlanta, GA and my journey began,” Braun, 42, announced at length rack this week.
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“I’ve had so many experiences along the way that I never could have dreamed of,” he continued. “I have been blessed to have lived a ‘Forrest Gump’-esque life witnessing and participating in the journeys of some of the most extraordinarily talented people the world has ever seen.”
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Braun specifically mentioned Justin Bieber and Ariana Grande in his retirement announcement Monday morning.
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“I constantly pinch myself and wonder, ‘How did I get here?’” he added. “And after 23 years, this chapter as a music manager has come to an end.”
“I could no longer justify the sacrifices I was once willing to make,” Braun also acknowledged. “It was time to step into a new role.”
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Also surprising was the fact that Braun specifically mentioned Bieber and Grande in his retirement announcement Monday morning.
The entrepreneur and record executive insisted that he would always be “very proud and honored” of their joint achievements over the years and that he would “continue to advocate for them with the same passion that [he] did it at each of their humble beginnings.”
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“To see them both grow into the legends they are today will forever be one of my greatest honors.”
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“Justin and Ariana were both young teenagers when I started dating them,” Braun says said. “To see them both grow into the legends they are today will forever be one of my greatest honors.”
“As we now transition our working relationships,” he continued, “I will continue to advocate for them with the same passion as each of their humble beginnings.”
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If RadarOnline.com previously reported, Braun’s retirement on Monday morning came nearly a year after several artists were rumored to have done so dropped the music mogul as their manager.
Insiders suggested Bieber had done so dropped Braun as his manager in August 2023 as the Love yourself singer and his now pregnant wife, Hailey Bieberstarted to “clean house‘ and replace their team of lawyers and agents.
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Braun’s retirement this week also came nearly five years after the record executive’s company, Ithaca Holdings, acquired Taylor Swift’s former record label for $300 million.
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Grande dropped Braun as her manager in August 2023 after ten years together. The pair have worked together since the release of Grande’s debut album, Undersignedin 2013.
Several other top artists – including Demi Lovato, Idina MenzelAnd Carly Rae Jepsen – also decided to say goodbye to Braun last year.
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Braun seemed to address last year’s drama in his announcement on Monday morning.
“A lot has been said about what is happening in our company and in my career,” he wrote. “When we were successful, I smiled, and when we were attacked, I always tried to take the high road.”
“But over the past three years I have come to feel that taking the high road has created confusion and ambiguity about who we are.”
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Braun’s retirement this week also came nearly five years after the record executive’s company, Ithaca Holdings, completed its acquisition of Taylor Swift‘s former record label for $300 million.
The take over including the rights to Swift ‘s first six albums and began a fiery and dramatic back and forth for years between the pair that led to Swift re-recording all of her first six albums.
