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Self-Portrait Pre-Fall 2024 Collection | Vogue



Self-Portrait’s global appeal isn’t just about accessible pricing; it is designer Han Chong’s uncanny ability to sync with the spirit of the times while understanding the tastes of his diverse clientele. Chong weaves geographical nuances into his creations, offering tailor-made precision to meet the varied preferences of different regions. That said, he took a bold step toward simplicity for his pre-fall collection, infusing classic silhouettes with pragmatic, utilitarian elements while maintaining the brand’s inherent sophistication.

“We wanted styles that transition effortlessly from day to night,” Chong said in a preview. “We see an increasing preference for simpler shapes and we want to ensure that our customers find what they need for every occasion.” Taffeta dresses have sophisticated strapless and square neck styles, while satin dresses exude timeless glamour. The introduction of linen marks a new chapter for the brand, bringing a fresh, relaxed aesthetic to safari-inspired tailored sets and playsuits. Lace mini dresses and tiered A-line skirts in soft pastel and cream colors offer daytime chic, complemented by figure-hugging yet comfortable knit dresses and bouclé jackets paired with high-waisted shorts.

Innovative denim pieces, including a new camel wash, redefine casual elegance with embellished crop tops and maxi skirts. From light wash shift dresses to dark blue mini dresses adorned with sparkling rhinestones, the denim range has an ultra-girly appeal.