September’s 13 Best New Beauty Launches: Reviewed

Launch date: August 27

Our team is obsessed with SkinMedica products because they work (seriously, this is one of the rare cases in the skincare world where you really get what you pay for). Deputy editor Chloe Metzger is obsessed with the TNS Advance serum (“I owe my good skin to the SkinMedica PR team,” she says), and I’m personally in love with the classic HA5 Rejuvenating Hydrator. But starting this week, I might have a new favorite: the SkinMedica HA5 Hydra Collagen Replenish + Restore Hydrator, which contains double the amount of hyaluronic acid (in five different forms) than the original formula.

Every morning and evening I apply one pump of this serum to my clean and slightly damp! Important! skin before I apply the rest of my skincare routine, and I’m left with plump, dewy skin that feels nonstop hydrated. It comes with a high price tag, we know, but if you’re looking to treat yourself or ask for a gift in the coming months, we highly recommend it, especially if you have dry skin. Hopefully you have lots of besties with a charitable heart this holiday.