SF1OG Berlin Spring 2025 Collection

Good design takes time. The same goes for clear and intelligent brand direction. But even though Rosa Marga Dahl and Jacob Langemeyer cover both sides very well at SF1OG – Dahl is responsible for the design, Langemeyer for the brand’s strategy and management – ​​they both know that it can be a challenge to combine their sustainability goals with a long-term artistic approach.

As always, SF1OG set itself the ambition to produce the collection in equal parts from dead stock, new responsibly made materials and antique fabrics. The latter is both a blessing and a curse. On the one hand, they are finite and difficult to obtain, but on the other hand, they are especially important for the artistic designs of the collection. This season they used linen from the 19th century, constructing looks reminiscent of the marketplaces of the time.

Trouser skirts and leggings, informal tailoring and layers form the basis of the collection. Lightweight blousons and loose shirts radiated nonchalance and were combined with bags from a collaboration with Eastpak, of course made from recycled materials. While this mood could have been reflected in much more than the 24 looks, it was also good to see Dahl and Langemeyer so focused on the care it takes to make excellent things.