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SM Supermalls works with the public and private sectors to combat online fraud



SM Supermalls works with the public and private sectors to combat online fraud

Encourages shoppers to be WAIS at Magduda against fraud and scams

In an effort to strengthen consumer protection in the digital sphere, SM Supermalls, in collaboration with various government agencies, advocacy groups and Meta, has embarked on a groundbreaking initiative, in line with the Be WAIS at Magduda campaign against fraud and scams.

The launch event, held at the SM Mall of Asia Music Hall on May 11, marked the beginning of a joint effort led by advocacy groups, Bayan Academy and CitizenWatch Philippines, to raise awareness about online fraud risks and equip consumers with the tools to identify fraud and circumvent fraudulent activities in the digital landscape.

SM Supermalls affirmed the importance of the partnership in amplifying the campaign’s message. “SM’s partnership with Meta, advocacy groups and the government sector is one of our efforts to create a digital space that is as safe as our physical malls, and we are proud to amplify the Be WAIS message to protect Filipinos against these online dangers,” said Joaquin San Agustin, Senior Vice President for Marketing of SM Supermalls.

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The Philippines topped the list for online shopping scam rates in the ‘2023 Asia Scam Report’, a survey conducted by the Global Anti-Scam Alliance in partnership with Taiwan-based technology security company Gogolook.

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The multi-sectoral collaboration is a testament to their continued commitment to promoting digital security and protecting Filipino consumers from the pervasive threat of online scams.

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The Be WAIS at Magduda campaign serves as a call for vigilance and skepticism, urging Filipinos to exercise caution and discernment in their online transactions. Through strategic alliances and joint efforts, SM Supermalls is helping to reshape the digital retail landscape and promote a safe and secure online ecosystem for all.

Filipino pop rock band The Juans performs at the Be WAIS at Magduda campaign launch event.

To learn more about SM Supermalls’ efforts and partnerships to promote consumer protection and well-being, visit or follow @SMSupermalls on social media.

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