The VILLARICA ‘Sure’ campaign wins the most awards at the Asia-Pacific Stevie Awards

Pawnshop pioneer VILLARICA brought pride to the Philippines at the 2024 Asia-Pacific Stevie Awards, where the “Sure” campaign racked up 10 wins, the most for a single campaign across the region’s 29 markets.

Watsons International and Shell Philippines were the most honored organizations, regionally and locally, for their multi-campaign achievements at the ceremony held last Friday at Shangri-La The Fort by the world’s premier business organization.

“These awards – and our continued growth after 70 years – prove that providing the best value to our customers is always a winning strategy,” said Hailey Villarica-Ong, vice president of VILLARICA.

VILLARICA received three gold awards (innovative performance in the financial sector, in brand development and in organizational recovery), three silver awards (innovative performance in customer satisfaction, in consumer products and services sectors, and for brand renewal or rebranding) and three bronze awards (innovative performance in areas of growth, sales or revenue generation, and consumer products and services). Following a global public vote, it also earned the People’s Choice Stevie Award for Favorite Company in the Financial Industry.

These 10 wins extend the awards for the “Dapat Sure Ka. Dapat VILLARICA” campaign. It was hailed as Southeast Asia Brand of the Year at Campaign’s recent Agency of the Year awards in Singapore. Last October, it became the most awarded campaign in the history of the Philippine Marketing Excellence Awards. It also won the top prize for brand effectiveness through business growth at the 2023 PANAta Awards.

VILLARICA developed the groundbreaking integrated marketing campaign together with creative agency Silver Machine Digital Communications and media company Dentsu

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