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TikTok and Universal Music Group settle dispute with new terms and conditions




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The long-running royalty dispute between TikTok and Universal Music Group has finally come to an end comes to a stop. TikTok and Universal have settled the dispute with a new agreement and some fair terms for both parties.

TikTok and Universal Music Group finally settle the dispute on good terms

In the new deal, Universal Music Group and TikTok promise to pay UMG’s artists and songwriters better and discover new ways to promote their music. Of course, Universal’s music will be back on the social media platform that’s in hot water in the US and Europe (but that’s just another story).

“This new chapter in our relationship with TikTok focuses on the value of music, the primacy of human artistry and the well-being of the creative community,” said UMG chief executive Lucian Grainge. in a statement. To that end, TikTok chief Shou Chew said: “Music is an integral part of the TikTok ecosystem and we are pleased to have found a path forward with Universal Music Group.”

What was the dispute about?

The backstory to the dispute between TikTok and Universal Music Group — which has now been resolved — emerged in February, when Universal Music Group began pulling music catalogs from artists associated with the label, including top artists like Taylor Swift, Drake and Olivia. Notably, the previous licensing agreement had expired on January 31. UMG claimed that TikTok pressured them into an unfair deal. TikTok fired back, calling it disappointing and accusing UMG of prioritizing greed over the interests of its artists.

In the current scenario, to borrow from Thanos in Avengers: Infinity War, “Perfectly balanced, as all things should be.” Artists receive a fair wage and their work is protected from generative AI. Both companies are eager to tap into the “new monetization opportunities” of being the fastest-growing social media platform in the US. Plus, Gen Zers are increasingly relying on TikTok and others for “Googling”!