Warner Bros. Discovery US Hispanic launches 10 FAST channels

With more people tuning in to free, ad-supported streaming TV alternatives, Warner Bros. Discovery US Hispanic (WBD USH) for the first time launched a package of 10 FAST channels under the banner Más (More). The fast-growing multi-billion dollar industry has become increasingly popular with viewers facing rising subscription prices from the major streaming companies, led by Netflix, Disney+ and Prime Video.

“As we embrace the ‘Más’ theme, we are excited to roll out a series of FAST channels that reflect the rich diversity of the Hispanic community,” said David Tardio, VP of advertising sales at WBD USH, adding: “This expansion to the FAST space is an ideal extension of our digital offering and creates unparalleled opportunities for advertisers to connect with this vital audience through new, engaging and accessible content.”

The channels will launch in two phases by the end of the year and will expand to include themes such as food, home, motorcycle, documentaries and adventure.

The upcoming FAST channels will take advantage of the company’s extensive library, with thousands of hours available for listening.

“With the introduction of our upcoming slate – carefully curated to celebrate and elevate Spanish heritage – we will bring new stories, groundbreaking reality shows and compelling documentaries that will strike a chord with our diverse viewers,” said Hortensia Quadreny , VP Programming. USH continued: “With ‘Más’ we are not only expanding our content offering; we are reshaping the way stories are told in our community, so every voice can be heard and every story can be shared.”

Upcoming shows for Warner Bros. U.S. Spanish-language brands Discovery include: “Mexicánicos: 10th Anniversary”; Season 10 of “Naked and Afraid”; “Shark Week” for Discovery in Español; Season 5 of “Celebrity IOU”; “90 Day Fiancé: The Other Way,” season 5; “My 600-Pound Life,” Season 10 for Discovery Familia; ‘Girls Meet Farm’ and ‘The Great Food Truck Race’, season 9 for Hogar’s HGTV.

In late 2023, WBD USH delivered a standout performance, with a 40% increase in prime-time viewers ages 25 to 54, according to Nielsen. While other Spanish cable channels saw declines, WBD USH networks continued to grow. This positive momentum continued through early 2024, when they continued to grow their share of Spanish-language cable viewers ages 25 to 54 by 2.8%.