Entertainment
Why Patrick Mahomes’ beer commercial can’t air until he retires
Patrick Mahomes will have to wait until he retires before he gets his “big break” in a Coors Light commercial.
The Kansas City Chiefs quarterback, 28, recently placed an ad with the beer giant that was released on Wednesday, June 26. However, the commercial was placed in the Coors Light Time Capsule until further notice due to the NFL’s rule that active players cannot promote alcoholic beverages.
In the almost two minute video, Mahomes could be seen standing atop a train as it passed through snowy terrain with a triumphant score playing in the background. The three-time Super Bowl champion then stood up and exclaimed, “Looks like we have company!”
A producer then shouted, ‘Stop shooting! Turn off the cameras! Kill the fan,” as she walked up to Mahomes and added, “I can’t let you film for this Coors Light commercial.”
After Mahomes asked her why, she explained, “Here’s what it says. No player is allowed to promote a beer while playing professional football, no matter how cool and how high the stakes are. They even put that last part in bold.”
“So that’s it?” Mahomes asked. “This was supposed to be my big break.”
A man on set then suggested that the commercial be stored in a time capsule to be “unearthed some day in the future when Patrick Mahomes is finally allowed to promote our beer.” The video ended with Mahomes burying the time capsule.
Fans applauded the “genius” marketing gap in Coors’ latest ad, with one YouTuber writing: “I literally laughed out loud at work!” Another said: “These are great ideas to sell your beer.”
This isn’t the first Coors Light commercial Mahomes has featured in the NFL. Despite the no-alcohol rule, the three-time Super Bowl MVP appeared in a Coors commercial in 2022, promoting a Coors flashlight instead of directly endorsing the drink.
While Patrick Mahomes makes headlines for his on-court exploits, his family often raises eyebrows for off-the-court antics. The Kansas City Chiefs quarterback’s support system includes his father, Pat Mahomes, his mother, Randi Martin, brother Jackson Mahomes and wife Brittany Mahomes. The couple shares daughter Sterling and son Bronze, whom they welcomed in February […]
The following year he played in another commercial which showed him interacting with a Coors Light Bear.
“Coors Light Bear is a zero percent adult, 100 percent mammalian beverage. He’s the perfect bear to hang out with after a long day,” a voice said of Mahomes and the bear taking part in relaxing activities like eating snacks on the couch and playing a round of golf.
Mahomes’ latest partnership with the brand comes ahead of the Chiefs’ 2024-25 season, which kicks off on September 5 with a game against the Baltimore Ravens on their home field, Arrowhead Stadium.
