Biden unleashes devastating media blitz in Arizona after abortion ruling

As Trump and Republicans search for an answer to abortion, President Biden has launched a seven-figure media blitz in Arizona, promising to fight for women’s rights.

In a new ad set to air in Arizona, President Biden said: “Because of Donald Trump, millions of women lost the basic freedom to control their own bodies and now women’s lives are in danger because of it. The question is: if Donald Trump returns to power, what freedom will you lose? Your body and your decisions are owned
you, not the government, not Donald Trump. I will fight hard to get your freedom back.

View the ad:

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The Biden campaign provided details about the media blitz to PoliticusUSA:

The new Biden-Harris ad that starts running today is a direct-to-camera of President Biden talking about Donald Trump’s record of taking away women’s reproductive freedom, leaving their lives in danger comes. President Biden also emphasizes that he supports women’s right to make their own health care decisions, saying he will “fight like hell” to restore every woman’s reproductive freedom. In addition to “Power Back,” the seven-figure investment in paid media in Arizona also includes “Willow’s Box,” a testimonial ad featuring Amanda Zurawski, a Texas woman who nearly died twice after being denied care due to a miscarriage due to the national debt. abortion ban – a ban that was only possible because Donald Trump overturned Roe v. Wade.

This purchase will target key voters, including younger, female and Latino voters in Arizona, throughout the month of April, and includes targeted placements on Abbott Elementary, Survivor, Grey’s Anatomy, American Idol, The Voice and SNL, among others, as well as high -sports and entertainment programs for the public, such as TNT, TLC, ESPN, FX, Bravo. Both will also be available on Connected TV, YouTube, programmatic and social media platforms.

The Biden campaign is not running this ad on platforms like local and cable news where younger viewers don’t necessarily watch. Biden is focusing on sports and entertainment shows where voters who aren’t necessarily the most politically engaged are likely to see their message.

While Trump tries to walk away from the issue, Biden is defining the ex-president and his party in a key battleground state.

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