Business

McDonald’s Philippines MBraces all with ‘Love Ko All’ campaign

Published

3 days ago

June 28, 2024

McDonald's Philippines MBraces all with 'Love Ko All' campaign

McDonald’s Philippines paints the city [and its restaurants], with rainbow colors this Pride Month. McDonald’s is going beyond its iconic arches and celebrating diversity and inclusivity with special meal deals, informational podcasts and activations during various Pride events. Since 2021 I love Ko everyone is the brand’s Pride platform, which emphasizes that no matter who you are, you are welcome at McDonald’s.

Rainbow Arches and beyond

Celebrating diversity and inclusion under the Pride Arches McDonald’s McKinley

Kicking off the celebration is the transformation of one of the nation’s flagship restaurants, the golden arches of the McDonald’s McKinley West store into rainbow arches, a symbol of pride and acceptance. The path to inclusivity is also highlighted by the MBrace Lanes at participating stores in Tagaytay Delos Reyes, Quezon Avenue Ligaya and California Garden Square. Take a photo and share it on social media with #LoveKoAll.

McDo Tagaytay De Los Reyes is splashed with the colors of Pride.

McDonald’s is expanding its participation in Pride marches across the country, setting up tents with photo booths and offering exclusive merchandise, creating opportunities for both allies and potential LGBTQ+ employees to join their team.

Pride March events

MBrace Lane Quezon Avenue Ligaya where everyone is welcome.

June 15, 2024: Mandaue Pride March at Mandaue Pride Heritage Plaza

June 22, 2024: Love Laban 2 Everyone Pride Festival at Quezon City Memorial Circle

June 29, 2024: Kahilwayan Pride March at Villanueva Municipal Hall, Misamis Oriental

Podcast ‘I love Ko everyone’

Catch the Queer POV in the workplace with Bekennemen x McDonalds Love Ko All Podcast.

This year it is taking a unique initiative as McDonald is partnering with Bekennemen Productions to launch the “Love Ko All” podcast. This two-episode video podcast features discussions with key thought leaders in the queer community on topics such as representation, self-acceptance, and safe spaces in the workplace. The podcast will be available on YouTube and Spotify from June 19. Listen in via this link https://bit.ly/BekennemenPodcastLoveKoAllSpotifj.

A message of love and unity

Cross over to Love The MBrace Lane at McDonalds California Garden Square.

“At McDonald’s, we believe that everyone should be welcome and accepted for who they are and who they love,” said Adi Hernandez, AVP of Corporate Relations and Impact at McDonald’s Philippines. “This Pride Month, we are here again to show our support for the LGBTQIA++ community. We believe in the importance of celebrating and embracing love in all forms, as we strive to ensure that our message of inclusivity and acceptance will be an inspiration to all our crew and customers.”

Customers are encouraged to share their Pride celebration on social media using #LoveKoAll. Visit McDonald’s Philippines Facebook page for more information.

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