Nick DiGiovanni Signs with WME (EXCLUSIVE)

Chef and content creator Nick DiGiovanni has signed with WME for representation in all areas, Variety only learned. He is still represented by Align PR and Yorn Levine Barnes.

DiGiovanni rose to fame when he became the youngest-ever finalist on the cooking competition series “MasterChef” during the show’s tenth season in 2019. He eventually finished in third place, behind Sarah Faherty and eventual winner Dorian Hunter. He would return to the series as a mentor in season 11.

He has since amassed a huge following on social media, regularly posting cooking content. Currently, he has over 30 million followers on platforms such as TikTok and Instagram. He won the Streamy Award for Food Creator of the Year two of the past three years, in 2021 and 2023.

DiGiovanni has also worked with top talents such as Matthew McConaughey, Jason Momoa, Paris Hilton, Gordon Ramsay, Tom Brady and Selena Gomez. He has also worked with major companies such as Google, Burger King and T-Mobile, and appeared on shows such as ‘The Drew Barrymore Show’ and ‘Live with Kelly and Ryan’ (now ‘Live With Kelly and Mark’).

In 2023, he released his first cookbook, “Knife Drop: Creative Recipes Everyone Can Cook,” which became a New York Times bestseller and stayed on the bestseller list for five weeks. In 2021, he also launched his own premium salt company, Osmo.

DiGiovanni serves as the sole brand ambassador for the nonprofit Farmlink Project, which aims to eliminate food waste and deliver food to communities in need. DiGiovanni launched the Happy Potato clothing brand, with part of the proceeds from sales benefiting Farmlink.