Connect with us


The age-old UTCI introduces DELI Tools



The age-old UTCI introduces DELI Tools

A revolution in the Philippine hardware market

UTCI (Uy Tit & Company Inc.) celebrated a major milestone on May 16, 2024 with the grand launch of DELI Tools in the Philippines. The event themed ‘Founding for Success’, held at Sheridan Mandaluyong, showcased an extensive range of DELI Tools, marking a new chapter in UTCI’s commitment to innovation and excellence in the hardware sector.

Known for its centuries-long legacy in the hardware industry, UTCI has partnered with DELI to bring a wide range of high-quality tools to the Philippine market. This partnership marks a big step for both companies as they strive to provide sustainable and reliable tools to both business and individual customers in the Philippines.

The event featured a gallery of DELI Tools, including the Semi Pro Series, Professional Series, Home Series and Gardening Series. Attendees had the opportunity to explore these products first-hand, highlighting the versatility and quality that DELI Tools brings to the market.

UTCI Managing Director of Business Development and Operations Michelle L. Ong — Photo by RVA Pro Foto & Events

Key figures from both UTCI and DELI were present at the press conference. Michelle L. Ong, managing director of Business Development and Operations at UTCI, highlighted the strategic initiatives and vision for UTCI and DELI Tools in the Philippines. “This partnership embodies our enduring values ​​of quality and affordability, and we are excited to offer our customers DELI Tools’ innovative and reliable products,” she says declared.

Melody Lau, UTCI general manager of purchasing and accounting

Melody Lau, managing director of Procurement and Accounting at UTCI, shared insights into the development and procurement strategies that led to this successful partnership. “Our ancestors had been importing brands in the hardware industry for decades until we started building our private label almost 37 years ago. Now we believe we can build a strong partnership with DELI Tools and make it the number one hardware tools brand on the market,” she explains.

DELI Philippines Country Manager Marco Hu — Photo by RVA Pro Foto & Events

Marco Hu, country manager of DELI Philippines, highlighted the brand’s market expansion strategies and innovative marketing approaches. “DELI distinguishes itself through strong product development and a diverse offering. This partnership will introduce exceptional support and innovation to our partners and customers, setting DELI Tools apart from other brands and elevating overall market standards,” he noted.

DELI Southeast Asia Global Regional Manager Luis Liu — Photo by RVA Pro Foto & Events

Luis Liu, global regional manager of DELI Southeast Asia, discussed the operational excellence and management strategies that have made DELI a leading name in the tooling industry. “Within five years, we aim to build a strong sales network in the Philippines and provide our partners with reasonable prices, ensuring profitability and a reliable partnership,” said Mr. Liu.

This partnership aims to significantly improve the availability and accessibility of high-quality tools in the Philippines. Known for its German engineering, DELI Tools promises durability and reliability at an affordable price. With a focus on both the B2B and B2C markets, the partnership targets hardware store owners, construction companies, home improvement and renovation companies, manufacturing companies, auto detailers and repair companies, DIY enthusiasts, professional carpenters and homeowners.

From left to right: UTCI managers Melody Lau and Michelle L. Ong, and DELI managers Luis Liu and Marco Hu — Photo by RVA Pro Foto & Events

During the press conference, executives answered questions from the media and provided insights on the partnership’s strategic objectives, the quality and innovation behind DELI, and its expected impact on the Philippine market. “The collaboration between UTCI and DELI was the result of perfect timing and mutual objectives,” said Ms Ong. “Both companies share a commitment to achieving success through dedication and hard work.”

Mr. Liu added: “We are strongly attracted to UTCI because of their history and strong business relationships as a hardware importer and distributor. This partnership is like magic and we are confident that DELI will become a trusted brand in the Philippine market.”

UTCI and DELI are poised to revolutionize the hardware tools market in the Philippines. With a shared vision of quality, innovation and customer satisfaction, this partnership marks an exciting new chapter for both companies. The Philippine market can look forward to a new era of high-quality tools, backed by UTCI’s extensive experience and DELI’s advanced technology. The event concluded with a vote of thanks to all stakeholders, expressing confidence in the bright future of this partnership and its positive impact on the hardware industry in the Philippines.

For more information about the UTCI (Uy Tit & Company Inc.) and DELI brands, please direct your questions to and follow and like them Facebook /uytitandcompanyinc.

Spotlight is BusinessWorld’s sponsored section that allows advertisers to build their brand and connect with BusinessWorld’s audience by publishing their stories on the BusinessWorld website. For more information, please email

Join Viber on to get more updates and subscribe to BusinessWorld’s titles and receive exclusive content